The world is moving at a lightning speed and new technologies are being introduced now and then. Automation is quite a buzzword that you might often hear people talking about. But what is automation? And what does it do for your business?
Automation is using technology or software to perform specific tasks and activities. To put it simply, automation takes care of all those business activities and operations that are repetitive and mundane. These activities usually include data entries, emails, creating sales pipelines, managing inventory, etc.
So in a nutshell, automation makes the life of your employees easier, improves your overall productivity, reduces redundancies and inaccuracies, and accelerates efficiency.
Automation can be used in various business processes such as sales, marketing, inventory management, production, supply chain, etc. In this blog, we will specifically talk about marketing automation and its benefits for your business.
Now that we have understood automation, let’s come to marketing automation and what it does for your business.
Now, think about all the marketing activities that take place within your business from strategizing to execution. It involves creating a plan, setting up a campaign, sending communications, sending follow-ups, tracking performance, etc.
Creating a marketing strategy and properly executing it is crucial to meet your key performance indicator (KPIs). While your marketing team is the brain behind all the strategies that go into place, automation is your catalyst for executing these strategies.
With the help of marketing automation, businesses can automate repetitive tasks like email drip campaigns, follow-up communication, social media posts, sending leads data to the sales team, tracking performance, etc.
Marketing automation software is a tool that is like a personal assistant for your marketing team that facilitates automation for all the repetitive tasks in the background.
Marketing automation software can be a game-changer for your business. It has multiple benefits, and we have tried to cover some of the most crucial ones in the following segment!
When you opt for marketing automation, there are the following benefits you can enjoy:
This one goes without saying, using automation tools like customer management software can improve overall efficiency by replacing manual, redundant business operations. It frees up the space for your employees and they can dedicate all this extra time to more strategic and creative processes. With the help of marketing automation, mundane tasks like email marketing, follow-ups, and social media postings can be automated, saving a lot of time and effort.
Furthermore, marketing automation increases transparency as you can access all the important data in a single place, add your teammates, see the activities, see the conversations with your leads and customers, etc.
Marketing automation can help you significantly reduce your overall spending. For most businesses, gathering data, cold calling, and taking up follow-ups not only require a lot of time, but also ample resources, both monetary and non-monetary. By automating these operations, businesses can save both time and money. Automation can help you set processes for lead acquisition and nurturing, sending customize communication, tracking performance, etc.
This way, businesses don’t need to spend a bomb on data collection, lead nurturing, conversion tracking, etc.
Naturally, with reduced mundane activities, your marketing team can shift their focus to lead generation and nurturing. Lead nurturing is an important business process that helps push your leads from the information stage to the conversion stage. According to a report by McKinsey & Co., almost 30% of marketing and sales-related activities can be automated thanks to the technology we have today. Out of which, 13% includes activities like lead identification & qualification, pipeline management, and action plans for new and existing customers.
As a business owner, you know the importance of nurturing leads better than anyone! With the help of marketing automation software, businesses can structure their lead nurturing process and get more conversions.
For any successful business, both the marketing and sales teams must work in harmony. With the help of CRM software, you can connect corporate goals and efforts by combining your sales and marketing automation initiatives using the same platform.In essence, it will streamline the transition from marketing-qualified leads to sales-qualified leads.
You can reduce a significant amount of overhead marketing costs by bringing your sales and marketing together! According to a recent study by Invesp, on average marketing automation can reduce marketing overhead costs by 12.2% and also increase productivity by 14.5%. Additionally, it can aid in boosting sales and lead generation. While your sales staff works harder, your marketing team will spend more time planning how to boost conversion rates!
Manual performing operations like data entries, tracking conversions, setting up email campaigns, and sending out communications can open doors for inaccuracies and human errors. With the help of automation, you can not only automate this manual task but also generate automated reports, eliminating the need of creating reports on your own. Platforms for marketing automation can also provide you with a high-level breakdown of your whole workflow. You'll be able to identify challenges and sticking areas as a result. You can spot where issues are occurring with accurate, efficient reporting.During your lead nurturing email efforts, do leads lapse? Or is it when you are making sales? In either case, precise analytics will enable you to identify such issues and promptly address them.
These are the five major benefits of marketing automation that businesses can enjoy. The world is moving at a fast pace and if you’re still using outdated techniques of marketing, you might lag. Thus, if you haven’t considered marketing automation yet, it is the best time to start!
To know more about integrating marketing automation with your current business infrastructure, you can book a demo call with us here!
-Blog written by Aman