Alliance is the most important aspect for marketeers

February 7, 2022

During the times of pandemic, physical separation has made drastic changes in the efficiency of organizations. Since then, everything has been performed remotely and eventually the regular marketing goals were not achievable. We have been learning and grasping various aspects in the last couple of years to fulfill our expectations of lifting up the situation. Initially collaboration of telecommuting seemed tough but OneHash marketing team has associated with various leaders to enhance its productivity in upcoming quarters of 2022.

 

Why are alliances important?

Alliances are basically different communities planning the strategies to achieve a common goal to improve productivity and efficiency by finding innovative solutions. Each individual has his or her own expertise in different skills and talents, and by collaborating and working together they get the exposure to new objectives and build upon their strengths. With association, work is done in a well organized manner,thereby saving everyone’s time, energy and money. Also, the requirements of the target audience  are fulfilled in an effective manner. Eventually these actions prove to be favorable for everyone including employees, organization and the customers.

There are 3 types of alliance:

1. Creative; where a specific goal is being achieved by people

2. Connective; that brings together information from diversified sources

3. Compounding; where the team enhances previous achievements

All of them are needed to strengthen and magnify any business.

 

Important Key Points

As a marketing leader to adopt the new culture, OneHash has been collaborating with several communities and based on the presented facts, the essence is being categorized in the following key points.

1. Reaping the benefits of emerging technology

Marketing leaders really need to connect to the new technologies and implement it in their business. According to an industry analyst Dave Smith, “There is a paradigm shift in digital workplace technologies and strategies to make enterprises more conversational and smarter”. Employees need to be addressed by the marketers to learn these technologies. The application of AI and emerging technologies are transforming collaborations by making the electronic ones feel more natural by connecting people,making more productive and intelligent teams. Collaboration tools specially helps the remote workers on the go by automating how they schedule meetings, book conference rooms, share documents and videos, also enabling emails, encompassing texting, file sharing, online chat, message boards, social media, video conferencing and more.

2. Importance of human component in team cooperation

Though the upcoming significant technologies are majorly taking over the world, the human factor cannot be neglected whether the alliance is digital or by any other means. To get things done efficiently, understanding latest patterns, making smart strategies and more, human intervention is required for a successful collaboration where flexible decisions are required to overcome any change.

3. Associating for the creation of the future hybrid environment

It is said that hybrid workplaces provide unique ways for employees to collaborate productively but the leaders must intentionally create those opportunities. Hybrid teams show greater coordination, psychological safety and integrity than on-site teams. Mostly, organizations are worried about the hybrid work in terms of location, i.e, whether the teams are located or distributed, but they should be more focused on the fact that whether teams are working asynchronously or synchronously because this determines the stronger awareness among the employees.

 

4. Working with different departments for efficiency

Interdepartmental alliance is absolutely an integral part of a fortunate work culture today. Collaboration and effective communications between different departments leads to a healthy work environment thereby improving knowledge, problem solving skills, experiencing several perspectives and getting the right exposure.

In this manner, an engaged, more open and connected workplace is established where everyone is aware of other employee roles and responsibilities.It ends up creating greater transparency and thus enhancing customer experience.

- Blog written by Amisha Nagiya

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