Startup Marketing

November 11, 2021

We all know that marketing is critical for any business, but it is more critical for startups. People are unlikely to acquire your products or services unless they are aware of your startup and what it offers. As your company develops and flourishes, word of mouth may help you acquire new customers. However, until that time comes, you should focus on the following marketing tactics to get the word out about your business.

Blogging
Having a legitimate presence on the internet can be a great way to boost your marketing. Blogging is one such tool that can market your product or service to a very large audience very easily with minimum investment.

It is a tool every company, especially startups should exploit. Publish content that your audience might be interested to read about and add high conversion keywords so that your blog can rank high and attract more audience and leads.

Choosing the right social media platforms
There are a dozen social media platforms available on the internet, but you have to figure out where you will find your audience. If your target audience is other businesses or you are an IT company then LinkedIn is the place for you,whereas if you are a fashion-based company then Instagram and Pinterest are the places for you.

Analyze the perfect platform where you will find your audience and strategize your marketing process accordingly. This will help convert quality leads within no time.

Email marketing
Email marketing is a very powerful tool to optimize your marketing efforts. It is extremely economical and the conversion rate of email marketing is very high. You can make customers sign up for your company newsletters and send personalized messages on special occasions for continual interaction.

This creates a trustworthy brand image of the company in the market and further helps in boosting your sales.

Digital PR Buzz
You can associate your company with a strong and legit PR agency for coverage, events, product launch, etc.

Not only does the PR cover your company events but it also creates backlinks to your websites which increases the website footfall manifolds. As your content is available online it is accessible to a larger audience, hence marketing your business in a larger space.

Highly responsive website
Website is a very strong marketing tool that can optimize your marketing. You can add chatbots to your website for continual communication with your customers and grow your business. The content on your website should be in accordance with the search engine optimization of google so that your website has a higher rank and more clicks.

You can add your entire product description, customer testimonials, help desk, etc. making it easier for customers to communicate with your brand.

- Blog written by Vidhi Singh

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